About
TL;DR
A multidisciplinary growth leader in product and marketing.
STORY
I’ve never really settled on a particular career track.
So far, my career has been shaped by all of the unique problems that were thrown at me every day. Each of those problems required a new set of skills and a way of thinking to tackle them. It drove me to constantly try and learn new things. I’ve been lucky enough to have worked with amazing people that encouraged new directions and experimentation. It’s worked for me so far.
But generally speaking, I’ve worked somewhere between product and marketing, focussed in growth for the last 12 years. As an avid practitioner of design thinking, I’m passionate about battling hard problems, as well as building things from scratch. I’m currently a product leader at Rappi focussing on growth topics for the consumer platform.
PLACES
Berlin / Melbourne / Osaka
“Making customer evangelists is about creating experiences worth talking about.”
VALERIA MALTONI
HOW I LOOK ON PAPER
Experience
Flink
BERLIN, GERMANY
DIRECTOR OF PRODUCT — OCTOBER 202! - CURRENT
HEAD OF PRODUCT — JANUARY 202! - SEPTEMBER 2021
Delivery Hero
BERLIN, GERMANY
SENIOR PRODUCT MANAGER — JULY 2019 TO SEPTEMBER 2020
Led growth teams for consumer products, focussing on customer acquisition, retention and product marketing domains with a user base spanning across Europe, CEE and APAC for 4 brands.
PRODUCT MANAGER — JULY 2018 TO JUNE 2019
CRM TECH LEAD — APRIL 2018 - JUNE 2018
foodora
BERLIN, GERMANY
CRM TECH LEAD — JANUARY 2018 TO MARCH 2018
Reported to the Global Director of CRM to design and develop the global CRM technical infrastructure for B2C, B2B and partner communications across multiple touchpoints in 21markets. Concurrently, leading the mobile and on-site CRM team to optimise user experience, customer retention and lifetime value.
SENIOR CRM MANAGER — JULY 2016 TO DECEMBER 2017
Reported to the Global Director of CRM to implement customer engagement strategies across online and offline channels in 21 markets globally to maximise customer retention and lifetime value. In particular, the implementation of marketing automation systems and ongoing management of the technical infrastructure (including Optimove, Salesforce Marketing Cloud, Braze, Twilio and Typeform).
Schwartz Media
MELBOURNE, AUSTRALIA
DIRECTOR OF MARKETING AND PRODUCT — NOVEMBER 2014 TO JUNE 2016
Reported to the Publisher and CEO to implement growth strategies for the Monthly and The Saturday Paper across subscription, retail and advertising sales. Concurrently, ensuring continuous improvement of customer experience across B2C and B2B products to increase customer lifetime value and exploit new growth opportunities.
PRODUCT MANAGER — MARCH 2014 TO OCTOBER 2014
Reported to the CEO and acted as a conduit between editorial, sales, marketing, subscriptions and development teams to continually develop and innovate customer experience across B2B and B2C products of the Monthly and The Saturday Paper. In addition, managed production workflows of print publications and provided digital production services to internal and external stakeholders.
Gasworks Arts Park
MELBOURNE, AUSTRALIA
DIGITAL MARKETING MANAGER — NOVEMBER 2011 TO FEBRUARY 2014
Reported to the Marketing & Development Manager and CEO to develop and implement key digital strategies for over 200 performing arts events and 30 visual arts exhibitions a year. In addition, maintained digital brand presence and complied with requirements of sponsors, program partners and other key stakeholders across digital channels.
Stepping Stone Foundation
MELBOURNE, AUSTRALIA
MARKETING & COMMUNICATIONS MANAGER — AUGUST 2010 TO JULY 201!
Reported to the Executive Director and worked closely with the board of directors and other key stakeholders to develop and implement marketing and communications strategies across print and digital channels. In addition, managed relationships with donors, sponsors and other key stakeholders.
Fifteen Foundation
MELBOURNE, AUSTRALIA
MARKETING & COMMUNICATIONS MANAGER — AUGUST 2009 TO JULY 2010
Reported to the founders, board of directors and the Jamie Oliver Foundation to develop and execute marketing and communications strategies across print and digital channels. In addition, managed relationships with donors, sponsors and other key stakeholders.
FURtHER JUSTIFICATION
Education
RMIT University
MELBOURNE, AUSTRALIA
MASTER OF BUSINESS ADMINISTRATION (EXECUTIVE) — 2015 TO 2016 (DEFERRED)
BACHELOR OF ARTS (MUSIC INDUSTRY) (HONS) — 2012 TO 2014
DIPLOMA OF MUSIC INDUSTRY (TECHNICAL PRODUCTION) — 2006 TO 2007